How It Works

Reducing Carbon Footprint

Through our 4ocean partnership, every shampoo or conditioner bar purchased on our site helps 4ocean remove the equivalent of 1 shampoo bottle of plastic from oceans, rivers, and coastlines. With billions of pounds of plastic entering the ocean each year, every bar makes a difference.

Vegan & Cruelty-Free

From our Satin Pillowcases to Hairbrushes, we chose animal-friendly fibers to make products that are not derived from or tested on animals.

Recycled Materials

We work to reduce new plastic wherever possible and choose certified recycled materials across products from Hair Elastics to Claw Clips.

Reusable Alternative

To help cut waste, we created products such as our Refillable Travel Pouches and Mini Face Rounds, giving consumers reusable alternatives to single-use items.

Purposeful Packaging

Kitsch packaging is intentionally designed to use recycled, reusable, or recyclable materials. Products throughout our collections feature packaging made from recycled materials.

Sustainable Products

Make every purchase count for the planet with Kitsch, 4Ocean and Charity Water.

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Plastic collected from oceans, rivers, and coastlines

4Ocean X Kitsch

Through our 4ocean partnership, for every shampoo or conditioner bar you purchase on our site, 4ocean will pull the equivalent of 1 shampoo bottles worth of plastic from our oceans, rivers, and coastlines. With billions of pounds of plastic entering the ocean each year, every bar makes a difference.

For every Shampoo & Conditioner Bar purchased on Kitsch's website, 4Ocean pulls the equivalent of one shampoo bottles worth of plastic from our oceans, rivers, and coastlines.

4Ocean Cleanup Partner Certified
Charity Water supporter

Kitsch X Charity Water

In an effort to support new and emerging projects in underserved communities, we have partnered and committed $10,000 to Charity Water to build a community well in Uganda that will provide clean water access to over 300 community members.

Projecting to break ground in April 2026!

Africa map with Uganda marked